Portfolio
Amorpha stands out for its extensive expertise in trend analysis, research, and turning concepts into commercially successful products or services. This includes market analysis, acquisition, and project management - whether overseeing or executing projects independently - as well as public relations and event management.
Sustainability Trendwatcher
As a journalist, I have over 15 years of experience researching the best technological solutions for environmental issues worldwide, as well as identifying companies that are nearly 100 percent sustainable.
Before specializing in this field, I wrote extensively about sustainable design, architecture, culture, art, photography, and health.
I often write in English, and my articles have been translated into half a dozen other languages, including Japanese, Spanish, French, German, Portuguese, and Polish.
Publications include de Volkskrant, Trouw, De Ondernemer, MO*, Scientias, Genoeg, Down to Earth, Engineeringnet.be, Yale Environment 360, Recycling International, Professional Engineering Magazine, Spektrum der Wissenschaft, and other media outlets.
Reach: Up to 2 million readers, as many international media outlets republish my articles, include shortened versions, or link to them.
Click on the image to read another version of this article in English.
Click on the image to read the first part of the article in Dutch.
Online magazine Duurzaam Amsterdam
August 2020 to January 2023
Research on how to make your life in this city more sustainable, and how to make this as enjoyable and easy as possible.
Focus: Organic products, fair wages, local production, green energy, and living waste-free.
Most-read articles: including features on all of Amsterdam's thrift stores, the most beautiful jewelry made from recycled gold and silver in the city, 22 locations where you can get rescued food for free, secondhand and vintage clothing stores, and the most attractive city bikes from Amsterdam-based makers.
Tasks: website construction and maintenance. Writing articles that rank high in search results, including Google. Photography. Creating a database of sustainable businesses and files on municipal policies. Managing social media: Instagram and Facebook. Sending newsletters.
Building Sustainable Websites
Here, I can combine my passion for technology, design, and sustainability. Over the past few years, I have delved deeply into this area. This website is one of the results of that effort.
For website development, I utilize the latest software tools among others. As a result, these sites load quickly, are energy-efficient, and require minimal maintenance.
Additionally, they are visible on any screen size and accessible to people with disabilities, with a strong focus on beautiful design and a high SEO score.
These websites are also hosted on the best servers: fast, powered by green energy, cost-effective, and based in the Netherlands.
By building websites myself, I have gained a lot of expertise on how to create a well-functioning site.
Best of Dutch Nature
November 2014 to October 2017
Organizing and guiding hiking tours, excursions, and weekends primarily for expats.
Focus: discovering the most beautiful places in the Netherlands.
Approach: To be as sustainable as possible. For example, travelling by train to national parks, camping or staying in sustainable hotels, and dining in restaurants that serve organic food.
Environmental education through excursions: discovering rare mushrooms, stargazing from Terschelling, searching for shark eggs and fossils on the Maasvlakte, discovering the uninhabited island Rottumeroog, and much more.
This included writing articles to announce and promote these events. Community management: about 800 members.